The algorithm aims to "detect the most useful information," according to Google. Multiple sites could have the same answer to a search query - so how does Google choose?Īnswer boxes pull from the Knowledge Graph or page 1 search results to answer implicit (implied) or explicit (clearly stated) questions.Ī search phrase doesn't need to be a question to return a featured snippet.įor instance, Google can infer that someone searching for “yoga poses” would like to see examples. Google also leverages answers in voice searches - giving brands the chance to get heard in homes worldwide. Users see the highlighted portion of the text that answered the original query. These large boxes can show paragraphs, lists, tables and images depending on the type of search.Ĭlicking from the answer box takes users to the exact section of the original page. Known as position 0 or featured snippet, the answer box sits above all organic and paid search results, making it the most prominent SERP real estate. Google’s answer box is a SERP feature that shows the most relevant answer to a search query above all results. Now, Google surfaces the most relevant answer to a search query first - saving users a few precious clicks in the process. These prominently placed light gray boxes pull information from the search results pages to answer the search query.īefore the answer box, users had to scan the search engine results page (SERP) for the most relevant source (and hope that page answered their search). That’s the exact goal of Google’s answer box (AKA featured snippet). Google constantly improves the search results page to help users find answers faster.
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